GRANDVILLE, Mich.,––American Honda Co., Inc. has recently reported their sales numbers for January 2018, indicating a decrease in overall numbers from last year, but a rise in sales for the Pilot, HR-V, and Civic models. Despite the shift in the market, away from cars and towards SUVs, the Honda cars are only slightly down year-over-year, showing promise for the brand's future in the segment.

The Honda Pilot took a big climb in sales numbers, from 7,180 units last year to 11,619 units this year, which is an unbelievable 61.8% increase! This can be in part, thanks to the market's shift towards SUVs and crossovers, but mostly due to the improved supplies. January 2018 marks the Pilot's 5th straight month of sales increases and a record year for the trucks category.

The Honda HR-V shows its strength in the subcompact or small crossover segment by jumping 10% in January, marking a new record for the month. The Civic also saw a rise of 2.8%, from 23,095 units to 23,749 units year-over-year, which is just short of an all-time record. This is of course bittersweet, because of the lagging sales in the car category overall. However, the all-new Accord is still gaining traction and will hopefully see an increase in the next few months thanks to it's new title: 2018 North American Car of the Year.


"With a strong and fresh product line-up, we're confident in the fundamental competitiveness of our products in their segments," said Henio Arcangeli, Jr., senior vice president of the Automobile Division & general manager of Honda Sales.

GRANDVILLE, Mich., –– It seems like the theme song of Honda should be "We Are the Champions" by Queen, because Honda continues to win big not just during award season, but throughout the year! This time, Honda is standing proud with five 2018 Consumer Guide Automotive Best Buy awards. The winning vehicles include the Accord, Ridgeline, Pilot, Civic, and HR-V. Let's take a look at how they did it.

Every year Consumer Guide, one of the most trusted names in the automotive industry, awards vehicles in each one of the 20 categories, or segments, with two major focuses in mind: overall value and price. Just by understanding the goal of the awards, we can see why Honda has come out on top in five categories.

What's changed this year? Many luxury or higher-end tech and connectivity features have been made available in non-luxury vehicles. Suites of safety features are more often than not being offered standard with new vehicles - in fact, by government mandate all 2018 model year vehicles must be equipped with a rearview camera. And most notably, the market has shifted towards small crossovers and SUVs and away from passenger vehicles, even though Honda's sales reports might say otherwise.

Check out the winning Honda vehicles for Consumer Guide's 2018 Automotive Best Buy Awards: 

Compact Car: Honda Civic

Midsize Car: Honda Accord

Subcompact Crossover: Honda HR-V

Midsize Crossover: Honda Pilot

The 2018 Honda Pilot took a second seat to the 2018 Toyota Highlander, but continues to offer great value in the segment with new tech features for the 2018 model year. 

GRANDVILLE, Mich.,––The market is changing, and we're glad to say Honda has been keeping graceful stride with the change! SUVs have become the high stakes player in the sales game, while car sales have respectively taken a dive. This change has lead to reports of very steep decreases in car sales and overall sales with other manufacturers. In instance, Ford reported a decrease of 21/2% in car sales.

Despite the slight overall decrease, American Honda's truck division increased in sales by 9.2% year-over-year, leading to a 1.2% increase year-over-year. Let's take a look at the Honda April Sales Report in more detail!

Honda thankfully still saw strong demand for their cars in April, unlike many other manufacturers, despite the drop in year-over-year numbers. The one Honda car that posted an increase? The Honda Fit, which increased by 0.8% with a total of 4,871 units.

Honda also saw strong demand for their trucks. The CR-V posted a year-over-year increase of 26.6% and a month-to-month increase of 13%, which might be thanks to the redesigned 2017 model. The Ridgeline also helped the segment increase overall by posting sales of 3,186 units. Not to mention the HR-V, which posted a month-to-month increase of 22.4%, the Odyssey and Pilot which helped the truck division reach overall sales of 61,114 units!