On September 19th, the FAW-Volkswagen TAYRON brand launch conference was held in the Great Wall of Jinshanling. At this press conference, FAW-Volkswagen officially announced the Chinese name of its first high-end mid-size SUV
TAYRON - Exploring Yue, meaning "exploring truth, Wangchuan Lunyue", among which "exploration" symbolizes constant exploration The spirit of seeking; "Yue", representing Zhuoran's independence and lofty pride, indicates that the exploration of Yue will accompany more people to explore, challenge, and conquer.As the first high-end mid-size SUV of the FAW-Volkswagen SUV family, Detective Yue is the new generation of products in the mid- to high-end SUV market, and is also the backbone of the FAW-Volkswagen SUV family. It will use the golden construction principle, the “Feng Shang” design concept, the ultimate control experience and the forward-looking technology represented by L2 intelligent driving assistance to create a new generation of German high-end medium-sized SUV.
In this regard, Dong Xiuhui, deputy general manager of FAW-Volkswagen Automotive Co., Ltd. and general manager of FAW-Volkswagen Sales Co., Ltd., said: "Exploring Yue not only supports the mission of FAW-Volkswagen's "brand up", but also leads FAW-Volkswagen. The other SUV products form the SUV family product sequence and open the FAW-Volkswagen SUV era!"
" Feng Shang Shang" design concept. Exploring Yue leads the new thinking of mass brand SUV design
The English name TAYRON of Tangyue comes from Tiger+Iron, which means theleader and the pioneering “tiger” and the durable and invincible “steel”. Through strong design, it shows its ambition and strength to conquer.
TAYRON explores the concept of “Feng Shang Shang” and breaks the bondage of traditional style. It is based on the three leading ideas of “breakthrough”, “respect” and “resonance”, and strives to realize the emotional resonance of people and vehicles through a breakthrough appearance and full respect for the driver's interior.
The first is a breakthrough. The appearance of the exploration of Yue has the courage to dare to break the rules and the strength to lead the trend. For example, the eight ridges of the front hood form a converging posture, giving a strong sense of power; the honeycomb chain grille design enhances the modern sense; the rhythmic waistline on the side is sharp and flexible, connecting the full wheel pack and the strong The shoulders of the car highlight the posture of forward movement, bringing a pioneering dynamic beauty and leading the future design direction of the popular SUV.
Secondly, respecting, the interior design of the exploration Yue fully respects the user's driving experience, and gives them a comfortable experience with the ultimate human care. For example, the driver-centered horizontal extended cockpit and center console's floating design; up to 18 surround ambience lights and large-area interior soft pack materials create a warm and comfortable interior for the occupants The environment is decorated to convey a strong sense of technology and comfort, fully expressing respect for the occupants and ubiquitous care.
The last is resonance, which is intended to resonate between product design and user emotions through the blending of style and taste. The designer of the exploration hall fully understands the psychological appeal of the current users, strives to demonstrate the pioneering style with a breakthrough appearance, meets their high-grade pursuit, and respects the human interior design to create a spiritual harbor with temperature and affection. , triggering its strong emotional resonance.
Gold Structure Guidelines Redefining the new rules of body size and interior space
Thanks to the highly flexible expandability of the MQB A2 platform and the advanced short overhanging shaft design, Detective has subverted the positive correlation between the length of the body and the internal space in the traditional design, which perfectly presents the best body length and interior space. The golden ratio.
The "Golden Structure Guidelines" is a forward-looking concept that FAW-Volkswagen has deepened its insight into consumer pain points and once again introduced the trend of car design. At present, what consumers really need is not the size of the body, but the space inside the car. Therefore, TAYRON no longer blindly lengthens the body, but chooses the appropriate body length on the basis of occupying as little social space resources as possible, and with the innovative design of short suspension long shaft and front and rear adjustable, to maximize the interior space. Fully meet the real needs of consumers.
" Golden Structure Guidelines" and "Golden Power Combination" and "Golden Body Curve" together constitute FAW-Volkswagen "Gold Series", representing FAW-Volkswagen's spirit of continuous exploration and innovation in the field of automotive design, is FAW-Volkswagen" The best embodiment of the brand up.
The same level of joint venture mass production SUV only achieves L2 level intelligent driving
With the development of the trend of Internet of Vehicles and car sharing, various auto manufacturers have accelerated their layout in the field of intelligent driving. The TJA traffic congestion assist system carried by the Discovery River is equipped with the ACC3.0 adaptive cruise system and the Lane Assist lane keeping function, enabling the vehicle to achieve automatic follow-up and lane keeping in low-speed driving conditions in traffic jams. Not only can it effectively alleviate driving fatigue, but it will further enhance the safety level of the vehicle. It can be said that the exploration of Yue is the only model that achieves L2 level intelligent driving assistance in the same-level joint venture mass production SUV.
In addition, the exploration of Yue also has a number of outstanding front-end technology configuration, such as PLA3.0 intelligent parking assist system, Active Info Display full LCD digital instrument, up to 18 atmosphere lights and trunk electric start function and other equipment, let Owners enjoy a more enjoyable driving experience while enjoying the pleasure of driving.
Extreme off-road control Adapt to the full scene, cope with multiple road conditions
In terms of power, Detective uses Volkswagen's most advanced "TSI+DSG" gold power combination, equipped with EA888 2.0T turbocharged engine, matched with DQ500 seven-speed wet dual-clutch transmission, both power and fuel economy are beyond the same level.
In addition, the exploration of Yue is equipped with the Volkswagen 4MOTION intelligent four-wheel drive system, BorgWarner's fifth-generation central differential's efficient control and professional SUV chassis tuning technology, not only has superior control performance beyond the same level, but also has a powerful explosive power. In addition, the exploration of the Yue also provides a two-wheel drive, four-wheel drive version, the powertrain is more widely matched, bringing the ultimate control experience to more users.
The personality of the car is like the personality. Exploring the "Best Partner" of Yue Cheng's new middle class.
At present, the rise of the new middle class, which is dominated by the post-80s and post-90s, is becoming the mainstay of the multi-consumer society and has become a pioneering force in leading China's automobile consumption trend. They are a generation that grew up along with the Internet wave. It is a generation with ambition, perseverance, courage and courage. They are leaders of "powerfulness", a veritable "senior layer", and an ideal "action school."
Among the brand genes of Yanyue, it also contains rich spiritual connotations such as leadership, pioneering, responsibility and conquest. In this regard, Sun Huibin, executive deputy general manager of the FAW-Volkswagen Sales Co., Ltd. and executive director of Volkswagen Brands, said: "As a benchmark for the value of the new generation of high-end mid-size SUVs, FAW-Volkswagen Discovery is dedicated to the new middle class and fully fits them. The spirit of courage to climb and dare to conquer, and strive to let this group of people find the greatest life fun in the journey of exploration and become the 'best partner' on their way to life."
Not only that, FAW-Volkswagen will open the "Landscape China - Exploring Yue Ji" in the name of "Exploring Yue", exploring China's profound mountain culture and ancient civilization, and discovering the unknown beauty and human history. It can be said that accompanying the new middle class to realize the dream of life, marking the era that belongs to them, is the initial heart of the exploration of Yue.
In the future, FAW-Volkswagen will also use the exploration of Yue as the core and foothold to comprehensively lay out the matrix of high-end medium-sized SUV products, including the exploration of R-Line models, PHEV SUV models and COUPE SUV models, to better meet the diversification of consumers. Personalized car demand.
At the press conference, Mr. Dong also announced that Tangyue will be listed in Chengdu on October 22. We look forward to its arrival, and even more reason to believe that under the guidance of FAW-Volkswagen's brand concept of “creating and enjoying high quality”, explorer will lead the development of China's SUV with its strong product strength and pioneering brand style. The trend has become the benchmark for the value of the new generation of high-end mid-size SUVs!
