GRANDVILLE, Mich.,––American Honda Co., Inc. has recently reported their sales numbers for January 2018, indicating a decrease in overall numbers from last year, but a rise in sales for the Pilot, HR-V, and Civic models. Despite the shift in the market, away from cars and towards SUVs, the Honda cars are only slightly down year-over-year, showing promise for the brand's future in the segment.
The Honda Pilot took a big climb in sales numbers, from 7,180 units last year to 11,619 units this year, which is an unbelievable 61.8% increase! This can be in part, thanks to the market's shift towards SUVs and crossovers, but mostly due to the improved supplies. January 2018 marks the Pilot's 5th straight month of sales increases and a record year for the trucks category.
The Honda HR-V shows its strength in the subcompact or small crossover segment by jumping 10% in January, marking a new record for the month. The Civic also saw a rise of 2.8%, from 23,095 units to 23,749 units year-over-year, which is just short of an all-time record. This is of course bittersweet, because of the lagging sales in the car category overall. However, the all-new Accord is still gaining traction and will hopefully see an increase in the next few months thanks to it's new title: 2018 North American Car of the Year.
"With a strong and fresh product line-up, we're confident in the fundamental competitiveness of our products in their segments," said Henio Arcangeli, Jr., senior vice president of the Automobile Division & general manager of Honda Sales.
At RiverTown Honda, we're proud to carry some of the most competitive, most awarded, and most purchases vehicles on the market! If you're interested in any particular Honda, like the Pilot, HR-V, and Civic that saw increases in January sales, we'd be happy to show you around and let you take one for a test drive. We believe in Honda's vehicles for their incredible safety, tech, and convenience offering for the price, and for their high resale value. Stop by our dealership in Grandville, just 12 minutes from downtown Grand Rapids, to see what's new!
No comments:
Post a Comment