GRANDVILLE, Mich.,––American Honda Co., Inc. has recently reported their sales numbers for January 2018, indicating a decrease in overall numbers from last year, but a rise in sales for the Pilot, HR-V, and Civic models. Despite the shift in the market, away from cars and towards SUVs, the Honda cars are only slightly down year-over-year, showing promise for the brand's future in the segment.

The Honda Pilot took a big climb in sales numbers, from 7,180 units last year to 11,619 units this year, which is an unbelievable 61.8% increase! This can be in part, thanks to the market's shift towards SUVs and crossovers, but mostly due to the improved supplies. January 2018 marks the Pilot's 5th straight month of sales increases and a record year for the trucks category.

The Honda HR-V shows its strength in the subcompact or small crossover segment by jumping 10% in January, marking a new record for the month. The Civic also saw a rise of 2.8%, from 23,095 units to 23,749 units year-over-year, which is just short of an all-time record. This is of course bittersweet, because of the lagging sales in the car category overall. However, the all-new Accord is still gaining traction and will hopefully see an increase in the next few months thanks to it's new title: 2018 North American Car of the Year.


"With a strong and fresh product line-up, we're confident in the fundamental competitiveness of our products in their segments," said Henio Arcangeli, Jr., senior vice president of the Automobile Division & general manager of Honda Sales.

GRANDVILLE, Mich.,––Each year during the North American Auto Show in Detroit, the Car and Truck of the year are names. We're proud to announce that Honda has done it again! In the past two years, Honda vehicles have been awarded the coveted North American Car or Truck of the Year titles. In 2016, the newly redesigned Civic took the Car title. In 2017, the recently redesigned and resurrected Ridgeline took the Truck title. This year, one of the most talked about sedans to be introduced to the market in 2017, took the Car title. Meet the 2018 North American Car of the Year: the 2018 Honda Accord. 

There has been much praise from industry giants like Car and Driver, who called the 2018 Accord "America's Best Sedan" and put it on the 10Best list for the 32nd time, to reviewers and analysts like Kelley Blue Book giving it the 2018 Best Buy Overall and 2018 Best Buy: Midsize Car titles. It's no surprise the Accord took the top prize of the year, even ahead of tough competition like the Kia Stinger (a performance based consumer sedan) and the Toyota Camry (another long time midsize giant). But, why? What makes the 2018 Accord so great?

Simply put, it's the absolute best bang for your buck. 

The 2018 Honda Accord offers a completely new look with LED headlights, a big air intake on the front fascia, a longer wheelbase and lower stance for an athletic and sporty attitude. And while what's under the hood is one of the most important factors, a new turbocharged VTEC engine in 1.5L or 2.0L with a 10-speed auto transmission, there are other factors that make this affordable midsize sedan seem like a luxury steal.

The Accord, previously known for its practicality and reliability, has a new attitude and a suite of seemingly endless features that will appeal to the pickiest of drivers. The advanced convenience, infotainment, and safety technology is at the core of it's offering. Honda Sensing, one of the most comprehensive suite of safety features in the non-luxury market comes standard with every model, which, since the 2018 Accord was unheard of.

The convenience of the Accord goes far beyond what you would imagine a Honda vehicle could offer with an electronic gear selector, plush leather trimmed seating in some models, 60/40 split rear seats, a full 7" driver dashboard display, and class-leading interior space with generous trunk space, too. Drivers will also enjoy keyless entry, a premium sound system, wireless smartphone charging, mobile hotspot capability, and Apple CarPlay or Android Auto.

The MSRP for the 2018 Accord Sport CVT begins at a surprisingly affordable $25,780. Of course, that's a lot of money for many and a big investment, but for a midsize sedan with everything this one has to offer, it's quite practical and an excellent choice for the long run. Honda vehicles achieve some of the best resale value in the entire auto market, so you can be sure it'll serve you well now and in the future.

At RiverTown Honda, we want to congratulate the 2018 North American Car of the Year: the 2018 Honda Accord, not only for its brand new title, but it's accomplishment in being America's best-selling sedan for the last 41 years. We're proud to offer this top-tier midsize sedan at our dealership, along with all Honda's other award winning models. We understand the intimidation of buying or leasing a new or used car and are here to help you through the process and stand by your side with every step. It's our goal to provide you the best dealership experience of your life, regardless of what you're coming in for. Give us a call to schedule appointment to take a test drive of the new 2018 Accord and get the full RiverTown Honda experience at our location in Grandville, just 12 minutes from downtown Grand Rapids.

Give RiverTown Honda a call at (877) 236-9113, or visit us at 4260 Kenowa Ave. Grandville, MI 49418, one mile west of RiverTown Mall.

Visit Us Online: RiverTownHonda.com

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