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Showing posts with label Touran. Show all posts
Showing posts with label Touran. Show all posts

Monday, July 23, 2018

The 19 Millionth SAIC Volkswagen produced is the all new CrossTouran L for China

July 23, 2018 0


Recently, with the new Touran L extension of a thermal orange driving down the production line, SAIC Volkswagen ushered in the 19 millionth car off the assembly line, once again refreshing the industry record, becoming the first domestic multi-purpose passenger output exceeding 19 million Car company. As the 19 millionth off-line vehicle, the new Touran L extension version will make a more debut, which will bring more possibilities for consumers' car life.


Breaking through the boundaries to create a personality "SUV Fan"

The newly launched extension version will provide 6 kinds of car colors, two models, replace the current new Touran Shuya version and deluxe version, forming a new product line.

Appearance, the new Touran L extension version incorporates more cross-border design elements, so that the new car breaks through the cognitive boundaries of MPV, showing the sporty temperament comparable to SUV. Its front face grille is designed with a new cross-over style of horizontal decorative strips, and the shape is dynamic and neat. The delicate silver trim of the flying wing shape is connected with the fog lamps on both sides, which makes the profile more three-dimensional and full of power. The lower grille is decorated with honeycomb and the cool black surround and silver guard plate, which makes the new Touran L extension version more visual impact.

The new Touran L extension line has smooth and slender lines, and the sharp waistline extends from the front wheel to the taillights, and runs through the front and rear door handles to separate the layers on the side of the body to create a sculptural dynamic three-dimensional profile. The unique Cross side logo highlights the cross-border identity, with 18-inch two-color precision aluminum alloy wheels for a more tough and sporty temperament. 

The new car's ground clearance has increased from 120mm to 143mm, which is comparable to SUV. The higher chassis allows the car occupants to have a higher sitting position, with a 1.4m 2 star sky skylight for a wider view. At the same time, it also makes the new Touran L extension version have comparable SUV passability.

In terms of interior layout, the new Touran L Extension Edition offers a choice of 6 seats and 7 seats, thanks to the styling advantages. Each row of passengers in the new car has plenty of head and leg space to create a superior ride for the driver. In addition, the new Touran L extension version of the interior space is flexible and multi-faceted, with the seat flat folding, the luggage compartment capacity can be extended to the proud 1857L, achieving an optimal space combination better than the traditional wagon, whether it is a surfboard or It is a large piece of equipment such as barbecue grills that can be easily installed.

It can be said that whether it is home, travel, or commercial, the new Touran L extension version can easily compete for more possibilities for a better life.

As the representative of the 19 million production milestone, the launch of the new Touran L extension will not only further enhance the competitiveness of the Touran brand, but also consolidate its leading position in the market segment. It also fully demonstrates SAIC Volkswagen's insight into consumer demand and promotes brand up. Determination. With its cross-border design with SUV personality, flexible space layout and outstanding product strength, it is believed that the new car will further expand the consumer market, gain more young people who are keen on hatchback modeling and driving pleasure, and elites who focus on comfortable driving experience. Our favor has become a new choice for the 15-20 million range hatchback and pan-SUV market.

It is reported that the new car will be officially listed for sale in August this year, bringing more quality and more diversified car life to the consumers. The market performance is worth looking forward to.




Source: http://brand.svw-volkswagen.com/company_news/news-detail.html?id=229&Year=2018&Month=07
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Thursday, November 30, 2017

Volkswagen's strategic realignment is delivering

November 30, 2017 0

  • Brand gives positive interim assessment after one year of "TRANSFORM 2025+"
  • Successful start to largest model offensive in the history of Volkswagen
  • Improvement in competitiveness and financial figures
  • Target corridor of 4.0 – 5.0 percent defined for return on sales in 2020
  • Brand CEO Diess: "We have taken the first step - but we still face tremendous challenges."

Dr. Arno Antlitz, Member of the Board of the Volkswagen brand responsible for Finance, brand CEO Dr. Herbert Diess, Jürgen Stackmann, Member of the board responsible for Sales and Marketing.
The Volkswagen brand is moving ahead with the transformation initiated under its TRANSFORM 2025+ strategy a year ago. Implementation is running at full speed and the core brand of the Volkswagen Group has made progress in all the key action areas over the past 12 months.

"We have initiated the fundamental realignment of the brand with our strategy. This is the milestone plan which Volkswagen will use to steer through the extremely demanding phase in our industry which is ahead of us. Our goal is to make Volkswagen the world's leading volume manufacturer and to ensure that we make optimum preparations for the future of the automobile," said Dr. Herbert Diess, CEO of the Volkswagen brand.

Thanks to the successful SUV offensive among other factors, the brand is back on track for growth and is heading for a sales record in 2017. In line with its goals, the brand is increasingly regaining the lead in the volume segment. At the same time, Volkswagen is consistently forging ahead with the expansion of e-mobility and the sustained transformation of its powertrain portfolio.

The fact that the realignment is taking effect is also confirmed by the profitability of the brand. For 2017 as a whole, Volkswagen expects an operating return on sales slightly above the original target corridor of 2.5 to 3.5 percent. This year, the brand is therefore already approaching the target of about 4.0 percent set for 2020. On this basis, the Volkswagen brand has defined a target corridor for 2020 of an operating return on sales between 4.0 percent and 5.0 percent.

Implementation of TRANSFORM 2025+ successfully started

In November 2016, Volkswagen had initiated the fundamental strategic realignment of its core brand with the TRANSFORM 2025+ strategy. In the first phase, up to 2020, core business is to be strengthened and the brand is to be positioned as a leading, profitable volume manufacturer before taking the lead in e-mobility. In this first phase, the brand is pursuing five key action areas.

SUV offensive taking effect

In the course of the model offensive, Volkswagen has been able to significantly increase the number of vehicles delivered in the course of the year. In October, Volkswagen set a new record for monthly deliveries, with a total of 550,900 vehicles handed over to customers throughout the world. After 10 months, deliveries have reached a cumulative figure of 5.04 million vehicles, which is more than 3 percent above the prior-year period – and sales have recently gained momentum. For the year as a whole, the brand expects to set a new sales record.

This year, Volkswagen will have launched 10 new models, including five entirely new models without predecessors. The main focus of the model offensive is on the SUV segment, with new models including the Tiguan Allspace, Atlas and T-Roc. By 2020, Volkswagen intends to expand its global SUV range to 20 models. By then, about 40 percent of the Volkswagens sold are to be SUVs.

Brand positioning strengthened

With its model offensive, the brand is pursuing the goal of positioning itself as the most attractive volume brand in all major regions of the world by 2020. In order to achieve this objective, Volkswagen has strengthened the organization of the major regions and given them greater responsibility in the course of its regionalization strategy; this also applies to the product portfolio. The new Volkswagen models are tailored to meet the wishes of customers in the regions even more closely. The regions throughout the world are linked by the brand's claim to a leading position for quality and technology in the volume segment.

"Volkswagen is back on the offensive in all its core markets. We have achieved a turnaround with attractive models and are winning market shares," said Jürgen Stackmann, Board Member of the brand responsible for Sales. "And we have only just started with our model offensive. Our product pipeline for the next few years is jam-packed – with many more strong vehicles precisely tailored to specific preferences in the various regions."

Turnaround initiated in regions

On the key US market, Volkswagen is pursuing the goal of becoming a relevant volume brand. In North America alone, four new SUVs are planned by 2020. In South America, Volkswagen has renewed its model range and aims to regain market leadership, e.g. with the Virtus model which was recently presented. In China, the brand intends to safeguard its position as a market leader with more than 10 new SUVs up to 2020 and to assume a leading position in the key global market for e-mobility. For this purpose, Volkswagen will be launching more than 10 new electric models in China by 2020.

The first positive impact of the realignment in the regions is already evident in the sales figures. For example, deliveries to customers in China rose by about 4 percent in January to October compared with the corresponding prior-year period. In the USA, the rise was almost 10 percent and in Brazil more than 20 percent. In Russia, the brand already reached the financial break-even point, with growth of 17 percent in deliveries – significantly earlier than planned.

Improved competitiveness

Despite its worldwide model offensive and the associated expansion of the product range, Volkswagen has succeeded in keeping overall fixed costs stable.

The pact for the future agreed a year ago is contributing to improved competitiveness. The pact provides for savings and efficiency improvements in all areas and at all locations with a positive impact on the result of €3.7 billion per year by 2020, including €3.0 billion in Germany. Since the pact was launched a year ago, improvements totaling €1.9 billion have already been achieved. Other specific measures are currently being implemented.

The pact for the future also provides for the socially compatible loss of 23,000 jobs by 2020 in Germany – at the same time as the creation of 9,000 jobs in future-oriented areas. Here too, Volkswagen is making progress. In 2017, 3,800 jobs have been cut to date. 2,000 of these job losses have compensated for by expected recruitment of apprentices upon the completion of their training and approved structural changes. In total, about 1,800 jobs have therefore been lost in 2017. The total target of 9,200 partial early retirement contracts signed, which are to take effect step-by-step up to 2020, will probably be reached by the end of the year.

To a large extent, the agreed targets for productivity improvements at the German plants have also been reached. The Wolfsburg (Tiguan and Touran), Salzgitter and Kassel plants have already made improvements above the target of 7.5 percent set for 2017. Productivity improvements at the Wolfsburg (Golf), Emden, Zwickau and Brunswick plants are still slightly below this figure.

Board Member for Finance Arno Antlitz said: "With our TRANSFORM 2025+ strategy and the pact for the future as a key element, we have already strengthened the earnings power of the Volkswagen brand over the past 12 months. We will pursue this path consistently with a view to expanding and sustainably safeguarding our return, even though the cost of meeting more stringent CO2 targets and expenditure for future-oriented investments will grow considerably over the next few years."

In Europe, a CO2 target of 95 grams per kilometer has been set for 2020. After 2020, the requirements will become even more stringent. The EU plans a voluntary electric car quota of 15% for 2025 and there will be new, demanding targets for fleet emissions. This means that e-mobility will become the key factor in meeting statutory requirements and mastering the associated financial challenges. It will be crucial to create a financial basis for shouldering the tasks ahead of us – and shaping e-mobility in a profitable way.

Development of new skills

In order to safeguard its future viability, Volkswagen is developing new skills – especially in the fields of digitalization and e-mobility. All in all, 9,000 new jobs in future-oriented areas are to be created over the next few years. In addition, comprehensive training programs have started to prepare the workforce for the upcoming challenges.

Volkswagen is also expanding the direct contact with customers which is necessary for a continuous digital customer experience. The Future Sales Model defines cooperation with dealers throughout the world and lays the organizational foundation for the mobility services of the future.

Only a few days ago, Volkswagen reached a milestone in the digitalization of the brand in Germany: the new customer portal "Volkswagen We" is available with immediate effect. Among other functions, this allows customers to book servicing appointments directly using a smart phone for the first time. The platform gives Volkswagen the possibility of maintaining continuous direct contact with customers and offering them personalized content and convenient services.

Outlook: acceleration of realignment

Up to 2020, Volkswagen will be launching more than 10 new models per year, including many SUVs. At the same time, the brand will continue to step up its efforts to make determined progress with the key future topics of the automotive world. This applies not only to e-mobility but also to digitalization and autonomous driving.

In order to accelerate the strategic realignment, Volkswagen recently adapted its investment plans to the TRANSFORM 2025+ strategy. Over the next five years, the brand will be investing about €4 billion in the new MEB electric architecture at its plants around the world. An additional amount of about €2 billion is to be invested in development. The Zwickau plant is to be developed into the largest European e-mobility center. Initially, the series production of all vehicles based on the new modular electric drive kit (MEB) will be concentrated at the plant. The first vehicle in the new generation of electric cars is to be the I.D.*, which will be launched in 2020.

The foundations for these developments will already be laid in 2018. The technical architecture of the MEB is to be finalized and preparations are to be made for production. Preparations are also to start for the production of the I.D. and market introduction will be planned. Next year, contracts for the supply of key components for the I.D. Crozz* will also be awarded, with series production due to start in 2020.

"The Volkswagen brand has started with the successful implementation of its TRANSFORM 2025+ strategy – the strategic realignment is delivering and we have taken the first step. But this is only the beginning. We have completed the first five kilometers of a marathon. And are all aware of the challenges that lie ahead of us. This is why we will accelerate the realignment of Volkswagen, continue our worldwide model and electric offensive and work hard on our costs," said brand CEO Diess.
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Thursday, August 24, 2017

Vintage Friday: Meet the millionaires OR from the gold Beetle to the blue Golf.

August 24, 2017 0


The 150 millionth car built by Volkswagen since production began some 72 years ago rolled off the assembly line on August 24, 2017. The anniversary vehicle – a Golf GTE* – marks the start of the movement towards e-mobility and service provider for mobility in general.

Flashback: the day is overcast, rainclouds scud across the land, but here and there the sun is peeping through the clouds. It is the morning of August 5th, 1955, and a buzz of excitement banishes the morning chill. This is a day of celebration at the Volkswagen plant in Wolfsburg. Almost ten years after production started, about 150,000 guests from home and abroad, celebrities and politicians, managers and employees, jostle through the streets of the city, heading for the factory – to celebrate the one millionth Volkswagen.
 
Dressed up in gold today
This is the decade of the economic miracle. The post-war era stands for a new beginning and economic momentum in the still young Federal Republic of Germany. This era is shaped so deeply by one particular car – the Volkswagen Beetle – that the paintwork of the anniversary model glitters in gold metallic. Hardly anyone around Managing Director Heinrich Nordhoff on that day could have looked so far into the future as to know that the Beetle would break several more records and celebrate several more anniversaries. All in all, 21 million of this much-loved small car were built before the production line was finally closed in Mexico in 2003.
 

More than 21.5 million Beetle were sold, making it the world's bestselling car until it was overtaken by the VW Golf in June 2002.
 
Joachim Lattke was one of those taking part in the celebrations. Now aged 81, the motor journalist worked on the Volkswagen assembly line in Production Hall 12. The money he earned went to financing his engineering studies later on. "The mood was euphoric and we were all incredibly proud of this achievement. After all, it was the first time in Germany that anyone had built so many cars. Delegations from dealer organizations all over the world had came to Wolfsburg: Brazil, South Africa, the UK, or even the Netherlands – it was a fabulous party. For us as employees, we never imagined the Beetle would turn into a multi-million bestseller, but we definitely knew that the future belonged to this car."
 

Contemporary witness Joachim Lattke (see circle) watching the one millionth Volkswagen leave the assembly line in 1955.
 
A class of its own
What followed was the unparalleled success story. This was one of many occasions when the car manufacturer celebrated its plants, its people, its models and its engines. While it took almost ten years to sell one million Volkswagen Beetle in the post-war period, the Beetle's successor – the Golf – topped the million mark in just two years from the start of production in 1974. 

But the Golf did need until 2002 to beat the Beetle sales record of 21 million. More than 135,000 employees celebrated 25 million Volkswagen Golf at a mega-party at the Wolfsburg plant. Volkswagen is currently building the seventh generation of the bestseller, and has sold more than 37.6 million Golf worldwide. Right from the start, the Golf set the bar in its class high – so it is hardly surprising that over the years, the compact segment has gained a second name: the "Golf class".

From the factory in Wolfsburg to all four corners of the world: today, the Volkswagen Passengers Cars are being sold in more than 150 markets. More than 50 production facilities are being operated in 14 countries. While there was only one bestseller once, the Beetle, to start with, this number has since grown by leaps and bounds: Golf, Tiguan, Jetta or Passat have captured many markets. Quite frequently they are also at the top of the registration statistics. But what would all these records be worth without the people who helped make them? Today, Volkswagen has a headcount of 196,000, with a further 74,000 on the payroll at over 7,700 dealerships.
 

The 100 millionth Volkswagen has been built: A Touran with a 1.9 Liter TDI-engine. As a donation, Former Volkswagen CEO Dr. Bernd Pischetsrieder hands the keys on the very same day in Berlin to Eva Luise Köhler (left). She is the wife of the head of state and patron to a charity organization for rare chronic illnesses. Anne Kreiling (right), also from this charity organization.
 
Success models
And it is each and every one of these employees, who contributed his share to this darkblue Golf GTE, with the nine digits on the liscence plate. And of course to all the other models which were built world wide so far: Polo, Tiguan, Passat, and co. If you would line them up all in a row, it would span the globe sixteen times!

In his words of welcome at the Volkswagen brand's celebrations to mark this special anniversary, Dr. Herbert Diess, CEO of the Volkswagen Passenger Cars brand and member of the Board of Management of Volkswagen AG, said a special thank you to employees for their service to the company and their long-standing loyalty. "You give your very best every day to build our Volkswagen. You show enormous commitment and dedication – I have great respect for your achievements."
 

A symbol for a new era
As has been in the past, each record and every anniversary offer an opportunity to adjust the course of this global player. After internationalization and mass production, the 1980s saw expansion to become a multi-brand network. The turn of the millennium brought globalization and evolution into a mobility group. Now, Volkswagen is once again taking a bold step towards a new future: e-mobility.

With the anniversary car, the blue Golf GTE, Volkswagen shows a symbol for clean and low-emission mobility. "We intend to take the lead in the new world of mobility, too," a confident Diess states. And he shows his pride: "We have strong products. We know our goal. And we have the best team anyone could imagine."



 
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