GRANDVILLE, Mich. -- We are in the process of changing the name of our dealership from RiverTown Honda to Serra Honda Grandville! Though rest-assured, that is the only thing that's changing. You're still closer than you think to the best dealership experience of your life!



Our dealership name is getting an update to align with our family of dealerships under Serra Automotive, which is headquartered in Grand Blanc, MI. Serra's Michigan roots run deep, being established in 1973 with a single Chevrolet dealership in Grand Blanc. They're also a family business, with the company being privately owned by Joe Serra, who purchased the company from his father in 2000.

RiverTown Honda has been apart of the Serra network since our inception, and we always have been and always will be the same dealership you know and love. We pride ourselves on providing not only a stellar dealership experience but also a warm and friendly atmosphere that's evident of our commitment to the Grandville and Grand Rapids communities, as well as the Western Michigan area at large.

On top of forging lasting relationships with local businesses, we have given back in many ways including benefits for Betty Ford Breast Cancer Services and the Grand Rapids Dream Center, as well as hosting the Fifth Third River Bank Run. Even as our name changes, you can still expect the same community involvement and engagement you've seen from us over the years.

Our operating philosophy then and now remains the same: Take care of the customer and your employees, and the rest will take care of itself.

Follow us on Facebook for updates, and thank you so much for your patience and understanding during this transition. We look forward to our continued delivery of the best dealership experience in Michigan and appreciate our Western Michigan community family!

GRANDVILLE, Mich.,––If you've ever been to dealerships other than ours, you know it can be intimidating. The pushy sales people, the lack of communication over auto service, and the generally uninviting environment are all dealership stereotypes and unfortunate truths. We want to break down those barriers for you and show you that going into a dealership doesn't have to be that way! It's our goal to provide you the best dealership experience of your life at RiverTown Honda and here's how we do it:

1. The Fun, Bright, & Inviting Environment

From the moment you walk in, you'll know you're a part of our West Michigan Honda family!

2. Our Friendly Team 

From our salespeople to our service technicians, you'll experience friendly and understanding people who want to help get you what you need within your budget.

3. The Expert Service We Provide

No matter the make and model you drive, we can repair it, maintain it, and keep it looking great thanks to our Certified, factory trained technicians.

4. Our Grandville/Grand Rapids/West Michigan Community

We're proud to be involved in the community and to support other organizations, non-profits, and groups.


We know dealership customers, whether they're buying, leasing, or having service done, expect the best. Your vehicle is a big investment and we understand that it's an important part of your life. Through the points mentioned above, we hope to provide you the best dealership experience of your life and we truly mean that! To learn more about the RiverTown Honda experience, visit our website.

Take a moment to look through our staff page to get to know our team, find directions to our dealership, explore information about buying/leasing, discover best routine maintenance practices, schedule your next service appointment and even begin shopping our inventory for your next vehicle online. If you have any questions for us, don't hesitate to contact us or to stop by our dealership in Grandville - just 12 minutes from downtown Grand Rapids off I-196! We look forward to seeing you.

Give RiverTown Honda a call at (877) 236-9113, or visit us at 4260 Kenowa Ave. Grandville, MI 49418, one mile west of RiverTown Mall.

Visit Us Online: RiverTownHonda.com

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