GRANDVILLE, Mich. -- We are in the process of changing the name of our dealership from RiverTown Honda to Serra Honda Grandville! Though rest-assured, that is the only thing that's changing. You're still closer than you think to the best dealership experience of your life!
Our dealership name is getting an update to align with our family of dealerships under Serra Automotive, which is headquartered in Grand Blanc, MI. Serra's Michigan roots run deep, being established in 1973 with a single Chevrolet dealership in Grand Blanc. They're also a family business, with the company being privately owned by Joe Serra, who purchased the company from his father in 2000.
RiverTown Honda has been apart of the Serra network since our inception, and we always have been and always will be the same dealership you know and love. We pride ourselves on providing not only a stellar dealership experience but also a warm and friendly atmosphere that's evident of our commitment to the Grandville and Grand Rapids communities, as well as the Western Michigan area at large.
On top of forging lasting relationships with local businesses, we have given back in many ways including benefits for Betty Ford Breast Cancer Services and the Grand Rapids Dream Center, as well as hosting the Fifth Third River Bank Run. Even as our name changes, you can still expect the same community involvement and engagement you've seen from us over the years.
Our operating philosophy then and now remains the same: Take care of the customer and your employees, and the rest will take care of itself.
Follow us on Facebook for updates, and thank you so much for your patience and understanding during this transition. We look forward to our continued delivery of the best dealership experience in Michigan and appreciate our Western Michigan community family!
RiverTown Honda has been apart of the Serra network since our inception, and we always have been and always will be the same dealership you know and love. We pride ourselves on providing not only a stellar dealership experience but also a warm and friendly atmosphere that's evident of our commitment to the Grandville and Grand Rapids communities, as well as the Western Michigan area at large.
On top of forging lasting relationships with local businesses, we have given back in many ways including benefits for Betty Ford Breast Cancer Services and the Grand Rapids Dream Center, as well as hosting the Fifth Third River Bank Run. Even as our name changes, you can still expect the same community involvement and engagement you've seen from us over the years.
Our operating philosophy then and now remains the same: Take care of the customer and your employees, and the rest will take care of itself.
Follow us on Facebook for updates, and thank you so much for your patience and understanding during this transition. We look forward to our continued delivery of the best dealership experience in Michigan and appreciate our Western Michigan community family!
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