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Showing posts with label Lifestyle. Show all posts
Showing posts with label Lifestyle. Show all posts

Wednesday, July 25, 2018

Team Sky's Servais Knaven discusses "Share The Road"

July 25, 2018 0

As a former professional cyclist and now behind the wheel of one of Team Sky’s support vehicles at the Tour de France, Servais Knaven has covered hundreds of thousands of miles in the saddle and in the driver’s seat.

There’s not much he hasn’t seen on the road, and he has a unique perspective on why cyclists and drivers get angry with each other.

Servais Knaven
It’s scary when vehicles pass too close when I’m riding, or if a driver pulls out without checking the road first and nearly hits me. But cyclists also do dangerous things, such as cutting in front of me when I’m driving and coasting through red lights. Our roads are busier than ever and the situation becomes dangerous when people are only interested in their own journey.

One change Knaven wants is for cyclists and drivers to stop seeing themselves as two separate groups competing for road space. He believes we are all road users – that we’re all in it together, trying to get where we’re going safely.

Servais Knaven
Improving infrastructure in cities is a step in the right direction, to enable drivers and cyclists to have dedicated road space, but I’d also like to see a change in mindset. We need to show more patience and consideration when road space is limited. It doesn’t matter if you’re primarily a cyclist or a driver, we all should watch out for each other and share the road.

A recent survey showed 63 per cent of UK cyclists have experienced aggressive behaviour from drivers. Another poll had 86 per cent of UK drivers saying there should be tougher penalties for riders who speed or jump red lights.

Team Sky, the world’s premiere cycling team, supports our ‘Share The Road’ campaign that aims to foster greater harmony and empathy between both drivers and cyclists. We are the team’s exclusive supplier of cars and vans, and this year that includes a specially liveried ‘Share The Road’ Ford Ranger pickup to scout in front of the riders to recce the road ahead on each race stage.

As part of the campaign, we recently produced a groundbreaking virtual reality experience. ‘WheelSwap’ shows first-hand the potential consequences of inconsiderate driving and riding. Initial studies show that after undergoing the experience, nearly all participants said they would change their behaviour.

Servais Knaven
Everyone makes mistakes on the road, whether you’re a cyclist scooting up the inside of the traffic or a driver opening a car door without looking. But getting angry doesn’t solve anything. Having a better understanding of how it is for the other person, as with WheelSwap, goes a long way to creating more empathy on the roads.

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Saturday, June 23, 2018

Friederike Philipsburg - I’m Following My Dream

June 23, 2018 0

Ever since she was a little girl, Friederike Philipsenburg was sure that one day, she would work in the world of engineering. She knew the career path she wanted to follow meant she would go from building model cars to “building the impossible”.

Today, Philipsenburg helps design future vehicles at Ford Europe's European headquarters in Cologne, Germany; as well as encouraging future generations of female engineers to follow in her footsteps.

As part of Ford's recruitment process, Ford offers regular opportunities specifically to female engineering students, to find out more about the opportunities that exist within the company, talk to experts and, this year, meet Steven Armstrong, our president and CEO, for Europe, Middle East & Africa. It was through just such a process that Philipsenburg first joined the company.

Friederike Philipsenburg
Girls may not feel drawn to engineering because they don’t think it’s a field where they can work with people and solve social problems – but it really can make the world a better place. Now, I’m working within a global team which really will define and shape the future of mobility. Although I’m excited about what that could bring, I know I will never forget the dreams that brought me here.



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Thursday, May 24, 2018

Time to Share The Road

May 24, 2018 0

As increasing numbers of us get on our bikes, flashpoints between drivers and cyclists are an all-too frequent sight in Europe’s cities. And while infrastructure that keeps different road users apart struggles to keep pace, Ford is launching a new campaign designed to help improve safety and reduce pollution and congestion.

Share The Road’ seeks to foster harmony between road users and underlines the company’s belief that enabling more people to cycle safely, especially for short journeys, benefits everyone.



To this end, we’ve produced a groundbreaking virtual reality experience. ‘WheelSwap’ enables motorists and cyclists to see how inconsiderate driving and riding can be at the least hair-raising –and potentially fatal – for their fellow road users. Initial studies show that after undergoing the experience, nearly all participants said they would change their behaviour.

Steven Armstrong, Ford Europe president and CEO
As someone who frequently travels on both two wheels and four wheels, I have experienced first-hand many of the frustrations – and dangers – that drivers and cyclists encounter on our roads today. The safe integration of increasingly diverse modes of transportation is key to how we make our cities safer and easier for everyone to get about in, now and in the future.


In Europe there are 250 million cyclists and those on two wheels account for 1 in 12 of all road accident fatalities. With proven benefits to health, air quality and congestion, many cities are actively promoting cycling. The campaign has already won the support of Sir David Brailsford, who heads up the multi-Tour de France winning Team Sky cycle team.

Sir David Brailsford
This is a very timely initiative by Ford. Europe is home to some of the world’s largest cycling communities and the increased pressure on road space is raising safety ever higher up the agenda, This campaign is not just about introducing new technology but also highlighting the need for equal respect and responsibility. If both cyclists and motorists took a little bit more time to understand each other’s needs, we would quickly see a change in attitudes and behaviour which can ultimately improve road safety for everybody. Ford’s leadership role can play an important part in helping make that happen.
Our mobility strategy is to deliver a broad suite of products and services that enhance all layers of the transportation system – vehicles, infrastructure, connectivity and digital services – to help people move more freely in the City of Tomorrow. This includes pilot schemes such as a car sharing and bike sharing collaboration in Germany with Deutsche Bahn Connect GmbH, a subsidiary of Deutsche Bahn AG; the Chariot commuter shuttle services designed for city dwellers who live in harder-to-serve areas where public transport is not easily accessible; and smart benches that help pedestrians stay connected on the move with mobile charging and Wi-Fi.


‘WheelSwap’, enables motorists to see from a cyclist’s point of view how scary it can be when drivers overtake too closely, swerve without indicating and open car doors without checking for bikes. Another version enables cyclists to experience what it is like for drivers when they jump red lights, cycle down one-way streets the wrong way and swerve unexpectedly.

More than 1,200 people took part in the initial research across five European countries, with 70 per cent of those who experienced ‘WheelSwap’ displaying greater empathy to their driving and cycling counterparts after watching the film, compared with those who had not. Furthermore, 91 per cent planned to change their on-road habits; and just two weeks after experiencing ‘WheelSwap’, 60 per cent had changed their behaviour on their day-to-day travels.


We are now integrating the virtual reality experience into our free driver training program for 17 to 24-year-olds, Ford Driving Skills for Life. Nearly $20 million has been committed to Ford Driving Skills for Life in Europe through the program since 2013 for free, hands-on classes that also cover hazard recognition, vehicle handling, and speed and space management. We’re also making the ‘WheelSwap’ experiences available on YouTube along with useful tips for how to stay safe on the road.

Experience ‘WheelSwap’ for yourself: watch with a VR headset for the most immersive experience.

Life from a Cyclist’s Perspective


Life from a Driver’s Perspective


Dan Berry, behavioural scientist, who helped devise the experiment.
There is no more effective means of appreciating someone else’s point of view than stepping into their shoes, or in this case, on to their pedals. Empathy is an immensely powerful emotion.” 
A post shared by Ford Europe (@fordeurope) on


Last month, Ford launched the all-new Focus with technology that can detect cyclists in or near the road ahead, or who may cross the vehicle’s path. Pre-Collision Assist with Pedestrian and Cyclist Detection automatically applies the brakes if it detects a potential collision and the driver does not respond to warnings



Discussion panel at the "Share The Road" launch event.


Are you ready to share the road? Make your pledge on Facebook here.


NEW! Find out about Ford's Smart Jacket for cyclists.
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Tuesday, May 8, 2018

Driving the road to nowhere

May 08, 2018 0

Rising to over 1,800 metres above sea level, the road from the town of Guarcino to the ski resort at Campocatino bustles with snow-lovers during winter months. However, for the rest of the year Via Campocatino is a barely used mountain road just 80 kilometres east of Rome that’s made for driving.

“Stock up with Amaretti biscuits in Guarcino – one of Italy’s oldest towns – and prepare for a very twisty, very challenging drive to the top,” said  journalist Steve Sutcliffe, who ventured there in Ford's new Fiesta ST for the latest film in Ford’s ‘Europe’s Greatest Driving Roads’ series.

Reach the top and views of the Monti Velino nature reserves in the north, and the mountain ranges of Lazio to the south east can be found. Rome itself can be seen to the north west.

Steve Sutcliffe:
If you’re there on a cloudless evening the sky will be awash with stars; you even pass an astrological observatory on the way to the top that collaborates with observatories from around the world tracking asteroids, that’s how little light pollution there is here.


This is the eighth film in the series which has seen Sutcliffe drive everything in the Ford Performance catalogue, from Ford GT supercar across the stunning Atlantic Ocean Road in Norway to a Focus RS across Blakey Ridge in North Yorkshire, UK. As the first Italian road to be featured, the stunning Via Campocatino scored a maximum ten out of ten for scenery and thrill factor, with an overall score of 53 out of 60, the joint fourth highest of the series.



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Wednesday, April 18, 2018

Long distance cabbie passes the one million kilometre mark

April 18, 2018 0

After covering 999,999 kilometres in his Tourneo Connect, taxi driver James Foley thought he had hit the end of the road – at least as far as the car’s odometer was concerned.

Because after travelling the equivalent of 25 times round the world, there was no extra digit to display the milestone 1 million kilometres (621,371 miles) and no automatic reset.

It is the first problem James has hit since buying the seven-seater to ferry passengers in the Carlow-Kilkenny area of Ireland, ten years ago. Luckily it wasn’t an issue for long as our local dealer, Boland’s of Wexford reset the counter for free.



James, who revealed the secret of keeping his cab on the road for so many miles has been to religiously stick to the service schedule – with the support of a great mechanic.
No reason why she won’t be good for another million.
Ford's new Tourneo Courier, Connect and Custom are now available with more fuel-efficient engines, and tech that includes the ability to activate smart phones using voice commands or a built-in touchscreen.


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Tuesday, April 17, 2018

Happy Ford Mustang Day

April 17, 2018 0


The original Ford Mustang production car was first shown to the world on April 17, 1964 at the New York World's Fair.

Today, Mustang continues to inspire fans in spectacular fashion: owner groups, clubs and fans have elevated April 17 to become "Mustang Day" across the world. A global day of celebration for all things Mustang.

So we're wishing you a Happy Mustang Day!



Mustang Day is extra special this year, as Ford announced that Mustang was the top-selling sports coupe in the world in 2017, for the third year running.

Ford sold 125,809 Mustang coupes and convertibles in 146 countries last year, including 13,100 in Europe where Mustang fans have embraced the American icon since it went on sale in 2015.

See more Ford Mustang or more lifestyle stories

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Wednesday, April 4, 2018

Adventurer Aron Anderson

April 04, 2018 0
Adventurer Aron Anderson

Climbing the Kebenekaise Mountain in his native Sweden, cycling to Paris, swimming through the Baltic Sea to the island of Åland, skiing to the South Pole and reaching the peak of Kilimanjaro; all feats that would test any adventurer.

Former paralympian Aron Anderson, who has become something of a celebrity in his home country, has done all of these things and more, despite being left in a wheelchair after cancer surgery when he was just nine years old.

For me it’s not about what happens in life, but how we chose to make the best of it.

Aron’s ability to overcome challenges and excel in whatever he does also helps him deliver motivational speeches and inspire others to fulfill their dreams. This doesn’t mean he’s finished his own adventures yet though; swimming with sharks, parachuting, cycling through a desert and climbing more mountains are all on his list of things to achieve

Erik Lindham, Ford Sweden’s communications chief:
We’re proud to support Aron as he not only highlights the capabilities and accessibility of "our vehicles, but more than that, he truly embodies ‘Go Further’. He shows that a challenge is only an obstruction of the mind and we look forward to seeing what he does next.



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Wednesday, March 28, 2018

Artist Interview: Shan Fannin

March 28, 2018 0

After spotting Shan's painting of the Ford GT on social media we approached the artist with a few questions about her work and inspiration as an automotive artist.



What attracted you to this shot of the Ford GT?
"I first saw the new Ford GT during Goodwood Festival of Speed 2016. Both #66 and #67 were there, and I instantly fell in love with the back of the car. It looked like a fierce dragon with flared nostrils. I knew I had to capture one onto canvas.  
We saw more Ford GTs at the Circuit of Americas in 2017. We took pictures of them while in the paddocks, but the lighting was bad. 
A collector of mine that will be purchasing a Ford GT offered to send me photos of #68 that he took at a Ford event in the US. That and my other reference photos helped me to paint the final piece. I added the glowing brake lights by looking at Google images as I thought they would stand out against the red and blue of the car. I also think they are a gorgeous accent to the back of the car."

How long do paintings like this take to complete?
"Most of my paintings take between 2 and 3 weeks to create. I believe this one took me around 3. I try to bounce back and forth between several paintings. This especially helps when I become frustrated with a painting. That’s the time for me to change to a new easel."

Can you say a little bit about the process and the medium?
"My husband and I travel to car, motorcycle, and air shows for photographs. In 2016 we traveled to UK for Goodwood. This year we are going to Italy. My husband is the photographer, and I decide on which vehicles to photograph. We make a great team.  
 Once we look at the images we’ve taken, I decide what angle and how to crop the photo to fit the canvas. I am an acrylic painter and sometimes incorporate inks, water soluble graphite, or gouache into my works. I love working large as I can then paint with my fingers and hands. You will see this technique in the backgrounds and abstract reflections of my vehicles. The Ford GT has areas in the blurred background that were done with my fingers. I’m also a big fan of colour."

Was there anything particularly challenging with the Fords GT as a subject?
"The car and background came together relatively easy. What usually takes some time is the sponsor decals or emblems. Quite often, I can’t paint those until the end of the painting when the body work is done. For the GT, I liked how one of my reference photos showed the car’s dirt and patina from racing. I tried to capture that here."

How did you come to specialise in painting automotive subjects?
"I was a Marketing Director, mom, and homeschooled our son for 16yrs. When he started college, my husband suggested I go take a few art classes through our local college. I had received a scholarship when I graduated high school, but married and never finished a semester. I started with figurative drawing and thought that was where I would direct my art. When my husband purchased a 1961 Ford Thunderbird (we call her “Maybelline”), we began attending car shows. FUN FACT: She’s been around the Circuit of the Americas F1 track twice with Felipe Massa and Marcus Ericsson for pre-race parades. 
Around this time, my husband challenged me to create a painting of a car. I didn’t think it would be for me, but I painted an orange GMC truck. I was hooked! I loved the lines, reflections, and the car culture. I also felt that my figurative drawing exposure was the perfect segway to vehicle art. The curves of the human body translated to the metal and carbon fiber of cars."

What other Fords have you painted and are there any others that you'd particularly like to paint? 
"To date I have painted the Ford GT (2’x4’), 1966 Arctic Blue Mustang (2’x4’), 2009 Ford GT40 (4’x6’), 1956 Thunderbird (3’x3’), and 1963 Mercury Monterey (4’x6’) 
As for what other Fords I would like to paint, I can see myself painting: a vintage truck, Bronco, Fairlane, Model A, 1951 Mercury, Continental, Sunliner, Comet, and Cougar. It always depends on which vehicles I come across. I have requests in with car clubs, and folks will send me possible reference photos from time to time. There are so many beautiful Ford cars throughout history. I would also like to paint the newest Ford GT from the front as I think her hood is pretty amazing too."


We'd like to thank Shan for taking the time to speak to us!

Info about Shan Fannin
Websiteshanfannin.com
SocialFacebook, Instagram, Twitter, +Google


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Thursday, February 8, 2018

European customers start to receive their Ford GT orders

February 08, 2018 0

In April 2016, 6,506 car enthusiasts from around the world applied to purchase one of the first 500 production Ford GT supercars. Now, for one lucky applicant in Scandinavia, the wait is over after receiving the keys to one of the very first Ford GTs to be delivered to a customer in Europe.

In race car form the Ford GT was designed to take on the Le Mans 24 Hours and win, a feat it achieved at the first attempt in 2016. In road form, the Ford GT uses a carbon fibre body, 655 PS 3.5-litre EcoBoost V6 engine and technology including Drive Modes to deliver a road-legal experience that’s as close to a race car as it gets.

Jason Watt, a racing driver from Denmark, is now the owner of a new 347 km/h (216 mph) supercar.



Jason’s new Ford GT is the first in his home country of Denmark, and the whole of Scandinavia. And just like the previous generation 2005 Ford GT that he used to own, this Ford GT is being modified so that it can be hand-operated by Jason, who was paralysed from the chest down following a motorcycle accident in 1999. A roof rack will be fitted so that Jason can easily transport his wheelchair.

Jason Watt
My Ford GT is probably the world's fastest car that can park in disabled parking spaces.”



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Friday, January 26, 2018

Hot hatch cabbie gives best school run ever

January 26, 2018 0

As far as school runs go, Evald Jåstad’s son Martin enjoys a twice daily trip that takes some beating – a 16-kilometre round-trip to his local nursery through breathtaking Scandinavian scenery in a high-powered hot hatch.



This is the first job of the day for cabbie Evald Jåstad who plies his trade in a Ford Focus RS.

Regulars have nicknamed the car – capable of 0-100 km/h in just 4.7 seconds –“Blue Lightning” and visitors to the Trolltunga cliffs, Odda, in Norway, are spreading its fame far and wide.

Evald Jåstad
There are not many people who can say they live their dream. But I am definitely one of them.” 
The 36-year-old father-of-two has covered 127,000 kms in the Focus RS in just 18 months.



When I drive him to nursery, all the way there, Martin shouts out ‘Bånn gass! Bånn gass! – More gas! More gas!

Model
Focus RS
London TX4 Taxi
Toyota Prius
0-100 km/h 4.7 seconds N/A 10.6 seconds
Top speed 268 km/h N/A 180 km/h
Engine 2.3-litre EcoBoost
petrol engine
2.8-litre diesel engine 1.8-litre petrol hybrid engine
Power 350 PS 110 PS 122 PS
Special
feature
Drift mode 7.62-metre turning circle Electric driving mode



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Wednesday, January 24, 2018

Living and working in the world's darkest town

January 24, 2018 0

Longyearbyen on the island of Svalbard, in the Arctic Circle, is the world's northernmost town and is shrouded in darkness for 110 days of the year. What's it like for the people who live there?



Sub-zero temperatures and a lack of light make the roads around Longyearbyen treacherous. Add to that the risk of avalanches, crevasses, glaciers and even polar bears and it’s easy to see why there’s real danger for the 2,400 inhabitants as they go about their daily business.

Ranger tester Martin

Darkness makes you realise how small you are.



Airport worker Silje

I like going away from the town in the dark season. Makes me feel alive."



Ranger Black test driver Ben

I’m just trying to grow food for the town. In complete darkness, at -20Cº.




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Monday, January 22, 2018

Ford's Ranger Black Edition in world’s darkest town

January 22, 2018 0

Longyearbyen on the island of Svalbard in the Arctic Circle is shrouded in darkness for 110 days of the year. Sub-zero temperatures and a lack of light make the roads treacherous, but add avalanches, crevasses, glaciers and polar bears and it’s easy to see why there’s real danger for the 2,400 inhabitants as they go about their daily business.

So what better way to test the mettle of our new Ford Ranger Black Edition – an exclusive new version of Europe’s best-selling pickup – than lending vehicles to some of the town’s hard-working folk to find out if it too can handle the dark surroundings of Arctic Norway?

Ranger Black test driver Ben:
This isn’t the wild west – this is the wild, raw north… it might be dark 24 hours a day but we all still have to do our jobs and life still goes on, like normal. At first, people thought I was crazy, but if I can do it here I can do it anywhere.
Ben's vehicle effortlessly tackled icy tracks to supply hotels and restaurants with the fresh produce he manages to cultivate in temperatures of -20 degrees Celsius.

Airport worker Silje:
Most people come to Svalbard for an adventure and stay for one or two years. Not everyone can handle it. It’s dangerous, but I love to go out and there’s no one else there. It’s just the wild – I feel alive.” 
Silje was born on the island and knows how hard it can be to thrive in Longyearbyen. With no running water in her isolated home, she relied on the Ranger to transport filled tanks from the town supply.

Fellow Ranger tester Martin:
To get to the store, I have to drive 15 km but if there’s a blizzard outside a normal 10-minute drive could take an hour and a half. Most people would describe the way I live as a tough life, but for me it’s a perfect life.
Martin  is a carpenter who lives outside the town of Longyearbyen in an isolated cabin with his team of twelve huskies. His home is warmed by paraffin heaters so he took our Ranger to load up with barrels of fuel.



Life at 78 degrees north may not be easy, but as the Northern Lights glow and the huskies howl, the Ford Ranger Black Edition has lightened the load on the darkest hours for the hardworking residents of Svalbard.

Martin:
Only another 100 days or so until the sun rises again.




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Friday, January 19, 2018

Ford back in the saddle with Team Sky for 2018

January 19, 2018 0

After a successful season that included a Tour de France win and finishing 2017 ranked as the number one team in cycling’s world tour, Team Sky is still determined to improve.

And to help them stay at the front of the pack, we are adding Mondeo ST-Line wagons featuring our advanced All Wheel Drive (AWD) technology and new Tourneo Custom people movers with flexible interior seating to the team’s support fleet.

Other vehicles in the fleet include AWD S-MAX, Edge and Transit, which Team Sky has been using since our partnership began at the start of 2016. (Since when, the team has enjoyed 73 wins, with the cars covering over 80,000 kilometres in races, the equivalent of driving twice around the world.)
The vehicles feature 2018 Team Sky branding, with the iconic blue stripe down the centre, along with the “data pattern”, which records every one of the team’s victories. A new white band along the side of the vehicle reflects the new white rider jerseys.


Roelant de Waard, our European vice president, Marketing, Sales and Service
We are proud to once again be lending our expertise on four wheels to support Team Sky in the pursuit of further success on two wheels. They need vehicles that are surefooted, offer excellent driving dynamics and can carry a lot of gear – and that’s where we come in.

As the key support cars following the riders, the AWD Mondeo ST-Line wagons have to handle unique road conditions and weather, and to transport up to 400 kilograms of extra weight, including spare bikes and wheels, drink bottles, tools, and even a large cool box.

The renewed Tourneo Customs offer rear seating that can be arranged in conference format. This enables riders to be more comfortable going to and from races, with the added comfort helping the riders better prepare for and recover from stages and races.



Sir David Brailsford, team principal at Team Sky
Ford is a company with the same principles of tackling challenges that we at Team Sky have. Ford vehicles play a vital role for Team Sky and their knowledge and support makes them an integral part of our team. We’re looking forward to more success in 2018 and we’re delighted to be going into the season in partnership with Ford.

The 2018 cycling season kicks off with the Tour Down Under in Australia, which finishes on 21 January. Our role as official vehicle partner of Team Sky will continue through the end of 2019.




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Wednesday, January 17, 2018

Slow down - How to consider your speed

January 17, 2018 0

Considering how fast you're driving and possible consequences isn't something that we as motorists are very good at keeping front-of-mind. Speed awareness isn't the fun part of motoring: but it is crucial for road safety.

This video from +Numberphile, a popular maths channel on YouTube, does a great job with a seemingly simple maths challenge of highlighting the way people should think about speed.



Watch the video! And leave us your reaction in the comments.


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Monday, December 18, 2017

Three Generations of Ford Fiesta Family

December 18, 2017 0

Sami Oezberk, a young Ford engineer, is the third generation from his family to work on Fiesta production at the Niehl plant in Cologne, Germany.


My grandfather, father and I have all worked on the production line and we have all seen how the line has changed over the years. My grandfather started here in 1964, back then it was a different time. Most of the work was very hands on but, even then, changes were coming. By the time Fiesta production started here in 1979, the plant was much more automated.
In this video Sami explains how the plant has evolved since the 1960s and how manufacturing techniques have improved over the years.
My grandfather, my father and I all have our own story to tell. For me this is more than just a job, it is my family.



Do you have your own Ford story? Let us know in the comments!


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Andreas Bakkerud does Driving Skills for Life

Wednesday, November 15, 2017

Ideas in cancer treatments & car making coming together

November 15, 2017 0

After being diagnosed with cancer, quality director at the Ford assembly plant in Cologne Germany, was fascinated by the process through which patients were treated and an opportunity to introduce practices from the car manufacturing facility so that it might run more smoothly.



Working together with his colleagues, at the assembly plant the team researched and proposed changes that are now being implemented as part of what is expected to become Europe’s biggest dedicated cancer unit.

The team in the auto plant and staff at the renowned Centre for Integrated Oncology (CIO) at the University of Cologne have since developed a two-way flow of ideas, the medical team are bringing their experience of working with big data to bear on Ford research into future vehicles.

Mike Butler: quality director at Ford
I spent five years in treatment rooms and thought about how I could make life easier for patients. There was a real lightbulb moment when I realised that many of the systems that ensure car plants run smoothly could be applied to the hospital. Now there is an ideas exchange that is benefitting patients today, and could also help the way we move tomorrow. The more we work together the more synergies we find between our work at Ford and the challenges faced in cancer research.


It was back in 2008 that medical staff were first shown the advanced technologies and efficient processes that have enabled the Ford Fiesta Cologne plant to become one of the world’s most efficient vehicle production plants. A team of 10 to 15 Ford engineers met with hospital administrators as well as patients, nurses, doctors, and the collaboration blossomed from there.



Designed to ensure treatment is less stressful and faster, coloured lines on walls and floors make it easier for staff, patients and visitors to find their way around; and large screens will help make communication between key medical employees easier. The team also proposed flexible rooms with removable dividers rather than rigid wards and fixed nursing stations. At the existing facility, all of this has already contributed to a 30 per cent improvement in patient flow.



Meanwhile, the medical teams at the hospital are advising Ford on the processes they use to conceive and develop completely different approaches to tackling cancer. The company is now applying this “outside the box” thinking in relation to future vehicles and new technologies.

Prof Dr Michael Hallek, the director of the CIO
Medicine is an ever-changing science where small changes have a huge impact on the lives of patients. With Ford’s help, we are making huge improvements that will benefit the lives and treatment of future patients for years to come. And hopefully, some of our methods of doing things will help Ford to develop what mobility might look like in the future.



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Tuesday, October 24, 2017

Remembering the Ford Capri Mk3

October 24, 2017 0

It was the most popular sporting model in Britain for most of its production life, and the 3.0 S version starred in the TV series The Professionals throughout the early 1980s, but the rise in popularity of "hot hatchbacks" ultimately knocked the much loved Ford Capri off the top spot.


Images and video here are from +Burak Kebapçı who tagged +Ford Europe on Instagram in this post, leading to the discovery of this mint example which we thought we'd share with you.



Have fond memories of the Capri? Share in the comments!


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Monday, October 23, 2017

The Ford GT in the Austrian Alps

October 23, 2017 0

The Alps have some of the most spectacular scenery in Europe, cut through with some of Europe's greatest driving roads. A fitting place then, to discover the charms of the Ford GT.


+Matthias Malmedie and +Helge Thomsen were the lucky duo who got to drive the Ford GT through the spectacular Alpine scenery, they are regular hosts of RTL2's automotive series "Grip" and have driven many a supercar.


+Michelin who provided the Pilot Sport Cup 2 tyres which feature at each corner of the supercar.


The two also met +Larry Chen, who has travelled worldwide taking photos of the most iconic sports cars.


Having the Ford GT around was too good an opportunity to miss. Time for a photoshoot!





It certainly looks like an amazing day, but judge for yourself after watching the full video!




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