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Showing posts with label g-class. Show all posts
Showing posts with label g-class. Show all posts

Monday, July 4, 2016

SPY: The 2018 Mercedes-Benz G-Class Facelift (W 464) shows up for the first time

July 04, 2016 0
The G-Class will live on. From the 2018 model year, the by-then 39 year old 4x4 will receive a new inner and outer design, extra centimeters in width for increased cabin space, newly developed engines and most of the technological features of the new E-Class (BR213), including the digital Widescreen Cockpit.

After an extensive facelift in 2012, the addition of the crazy G 63 AMG 6x6 in 2013 and the arrival of the G 500 4x4^2 last year, together with the launch of a mild revision for the 2016 model year which includes updated engines and technology for the entire lineup of models, Mercedes-Benz has given the greenlight to a massive overhaul to the G-Class. The upgraded 2018 G-Class, which heralds the transition to the W 464 model series, will be introduced next year in the first semester, with the market launch scheduled for autumn 2017.

The G-Class has been on the market since 1979. Over the 37 years, it has been subjected to several refreshment procedures that were aimed at keeping the mighty offroader up to date as well as attracting new clients. The increased popularity of the Geländewagen has led to the decision of Mercedes-Benz to extend the production up to 2025 at the established Magna-Steyr factory in Graz, Austria.

The 2018 G-Class Facelift will display a fresh design inspired by the Sensual Purity design philosophy of Mercedes-Benz. As seen from the spy shots, the louvres in the radiator grille will feature longitudinal perforations as in the case of the GLE and GLS models. The front bumper will also receive a bolder design, with revised aerodynamic inlets. The headlights appear to be slightly bigger, as they are prone to receive the MULTIBEAM LED system that debuted on the E-Class (BR213).

The rear end will receive minor modifications, but they will be visible enough to differentiate the model from the past generations. LED tail lights will be standard. Inside, the G-Class will receive a new dashboard design, which will be completely digitalised thanks to the addition of two large LED screens for the instrument cluster and the infotainment system. The COMAND Online will also come equipped with the well-known touchpad. The steering wheel could also feature the Touch Controls premiered on the E-Class. Expect premium materials and more attractive colour combinations, as well improved ergonomics.

The new G-Class (W 464) will also receive a slightly tweaked platform to increase comfort and improve dynamics. To enhance efficiency, the 9G-TRONIC automatic gearbox will become standard on the G-Class. The powertrain will include new engines, among which the future M256 and OM656 families of I6 petrol and diesel engines. This means new versions are planned, such as G 400 with up to 340 hp and G 400 d with 313 hp. The G 500 will continue with the AMG M176 422 hp V8 BITURBO unit. The Mercedes-AMG G 63 should receive the 4.0-litre AMG M177 V8 BITURBO with up to 585 hp, as in the recently revealed Mercedes-AMG GT R supercar. The range-topping G 65 should stick to the 6.0-litre V12 engine rated at 630hp.












Image Credits: Auto Motor und Sport

Copyright © 2016, Mercedes-Benz-Blog. All rights reserved.
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Monday, August 24, 2015

Mercedes-Benz launches celebrity-studded SUV campaign

August 24, 2015 0
Mercedes-Benz is launching a visually stunning, celebrity-studded storytelling campaign to spotlight its SUV family, which is being completely revamped this year and expanded to include six models. The campaign is to accompany the market launch of the new GLE, GLE Coupé and GLC vehicles. At the same time the 360° campaign positions Mercedes-Benz as the brand with the broadest selection of SUVs in the competitive environment. The campaign aims to accentuate this under the overriding claim "At home in every terrain". Each vehicle is therefore shown as part of the family group. While different landscapes in the print motifs emphasise the character of the different models, the TV ad shows the world of each SUV in conjunction with a celebrity ambassador. These are professional surfer Garrett McNamara, top model Petra Němcová, Formula 1 World Champion Lewis Hamilton, show jumper Meredith Michaels-Beerbaum and adventurer Mike Horn.

"We are consciously adopting a new approach for the SUV campaign. Instead of advertising individual vehicles separately, we are presenting the entire family of Mercedes off-roaders. We will be telling exciting stories and creating emotional visual worlds which show each vehicle in its perfect environment – always flanked by the other family members. At the same time the campaign will familiarise people with our new SUV nomenclature," explains Dr Jens Thiemer, Vice President Marketing Mercedes-Benz Passenger Cars. "The overall campaign conveys the characteristics that distinguish our SUVs: effortless superiority, confidence and poise."

TV ad: five celebrities and five SUVs in their element

The TV ad tells how familiar celebrities master different challenges, accompanied by their SUV: professional surfer Garrett McNamara in the GLA, Formula 1 World Champion Lewis Hamilton in the GLE Coupé, show jumper Meredith Michaels-Beerbaum in the GLE, top model Petra Němcová in the GLC and adventurer Mike Horn in the G-Class. End of the year the GLS will also get a prominent counterpart. Each celebrity is shown pursuing his or her own passion – for example Garrett McNamara is seen big wave surfing and Petra Němcová at a fashion shoot. Each will be supported by their vehicle, which also appears very much at home in this environment. The ad ends with the G-Class, the original Mercedes-Benz cross-country vehicle. In an impressive closing shot all of the SUV models are lined up alongside the G-Class, emphasising the fact that they carry the same genes as the legendary cross-country pioneer. The TV ad is available in various lengths, ranging from ten to 60 seconds and, depending on market requirements, can be used with a different line-up. In Germany the TV ad will be broadcast from 23 August 2015.

Web special: off-road with the brand ambassadors

The personal stories that the TV ads tell are to be continued and expanded in a web special, available at https://www.mercedes-benz.com/suv. Users select their favourite brand ambassador/SUV team. They are then shown more detailed pages which provide an insight into the fascinating life story of this particular celebrity. In video interviews they get to know Lewis Hamilton, Mike Horn or Meredith Michaels-Beerbaum and their professions better and learn what spurs them on. At the same time the user discovers detailed highlights of the relevant Mercedes-Benz SUV. They learn why it is the ideal vehicle for the brand ambassador's lifestyle and passion. Each portrait ends with the celebrity giving their personal thoughts about the future.

Print ads: positioning of the vehicles against different landscapes

The visual concept of the print motifs focuses on different landscape images to showcase the various SUV models. Architecture and environment plus distinctive colour palettes emphasise the character of each vehicle. For example the new GLE is staged on fine gravel by a mountain pass. The sun's rays bathe the green of the landscape in a warm light. The horizon sinks away into the distance below, providing an unobstructed view of a wide expanse of lake. By way of contrast, the new GLC appears in an urban environment. To emphasise the vehicle's off-road capability, the city is made to resemble off-road terrain. For example the vehicle is parked at the highest point of an urban ravine or on the slopes of a steep road - always surrounded by contemporary architecture. Each model is shown in a different natural or urban setting in keeping with the specified target group. The print campaign will appear in newspapers and magazines across Germany between end of August and November.

Mercedes-Benz's creative agency Jung von Matt is responsible for designing and realising the storytelling campaign.

Web special films:

Mike Horn and the Mercedes-Benz G-Class:
https://www.youtube.com/watch?v=3YYt0JCq19c

Garrett McNamara and the Mercedes-Benz GLA:
https://www.youtube.com/watch?v=6OSBpK660Bk

Petra Němcová and the Mercedes-Benz GLC:
https://www.youtube.com/watch?v=qPStC-nrdI0

Meredith Michaels-Beerbaum and the Mercedes-Benz GLE:
https://www.youtube.com/watch?v=UlPxo8F8qgk

Lewis Hamilton and the Mercedes-Benz GLE Coupé:
https://www.youtube.com/watch?v=InEe50cZPRQ

TV ad:
https://www.youtube.com/watch?v=5Ax45-TDVbM




































Credits: Daimler AG

Copyright © 2015, Mercedes-Benz-Blog. All rights reserved.
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