+Ford España claimed the title for the world’s largest billboard, certified by GUINNESS WORLD RECORDS™ after unveiling an advertisement the size of 20 tennis courts for the new EcoSport sports utility vehicle.
The 5,265 m2 huge installation on the iconic Espana Building in Madrid, Spain, weighs in at 2,000 kg, and is held in place by 600 anchors. Following the campaign, the billboard will be donated to charity.
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