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Wednesday, January 3, 2018

Honda Records Best-Ever December and Breaks Annual Record





GRANDVILLE, Mich.,––Happy New Year from the entire team at RiverTown Honda. We're kicking off 2018 with great news from Honda! It's always exciting to hear about increases sales, not just at our dealership, but nation wide. It shows that the brand is doing well and that the brand's vehicles are in high demand by a large number of consumers for their quality, affordability, and overall appeal. This time, the increase is substantial. Honda has recorded a best-ever December and has broken the all-time annual record for Honda and Acura vehicles!

Honda Records Best-Ever December and Breaks Annual Record

Honda has posted an all-time annual sales record for the third year in a row, which included sales of 1,486,827 units from the Honda division  - that's 10,245 units more than last year. The trucks category, including all SUV models and the Ridgeline pickup, posted sales of 734,269 for the year. The success of the trucks category with help from the Pilot, CR-V, and HR-V.

The Pilot, now produced in Alabama, jumped 5.4% year-over-year this December. The CR-V, also produced in the United States at three different plant locations, also jumped 5.8% year-over-year with 377,895 units sold. The CR-V is undoubtedly Honda's best-selling model, and a marvel in the compact SUV category. The 2018 CR-V was named Motor Trend's SUV this year. Aside from the Odyssey, which fell from last year's big launch, every light truck model saw an increase in sales this year. The Ridgeline in particular gained a stunning 46.8%, with a total of 34,749 units sold.

While cars saw a year-over-year decline throughout the U.S. market, across almost all manufacturers, Honda continued to post good numbers in 2017. The release of the all-new 2018 Accord has been going well, and should see a jump when the 2.0T engine model is brought to dealerships, but the Civic is the real star of the show. The Honda Civic, posted a best-ever annual record of 377,286 units - that's 10,359 more units sold than last year, equaling a 2.8% increase year-over-year. Aside from the brand new Clarity, the Civic was the only sedan to post an increase for 2017.

Check out the numbers for yourself:

Honda Records Best-Ever December and Breaks Annual Record

"2017 was a terrific year for the Honda brand with the continued fortification of our light truck and passenger car lineups, and a new generation of electrified vehicles combining to reach a record number of new customers for a fourth consecutive year," said Henio Arcangeli, Jr., senior vice president of the Automobile Division & general manager of Honda Sales. "Eight all-new or refreshed product launches is an impressive achievement for any car company, but it put us in a strong, competitive position to maintain our unique commitment to retail sales to individual buyers."

At RiverTown Honda, we really feel like we're starting of the New Year right with a lineup of incredible, heavily-awarded, and best-selling vehicles from a brand that's committed to offering consumers the most bang for their buck. We're also continuing our never-ending resolution: to provide our customers the best dealership experience of their lives! We don't just say that, we actually mean it, and we'd love to show you the RiverTown Honda difference at our dealership in Grandville- just 12 minutes from downtown Grand Rapids. You won't just find a great selection of new Hondas, including the 2018 Honda CR-V and 2018 Honda Civic, but a team of helpful, understanding, and welcoming sales, service, and finance people that care about you beyond the dealership. Please let us know how we can assist you in your search for a new or used vehicle this year!

Give RiverTown Honda a call at (877) 236-9113, or visit us at 4260 Kenowa Ave. Grandville, MI 49418, one mile west of RiverTown Mall.

Visit Us Online: RiverTownHonda.com

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