Cadillac ATS is easier to say than Cadillac (A)lpha (T)ouring (S)edan.

The tag line: "The Nimble, Quick and Fun Compact Luxury Sport Sedan". That is a mouth full, but it covers all the elements that this smaller Cadillac has to offer.

     
            Why would Cadillac introduce another new model? What is the reasoning behind creating another Cadillac? Cadillac wanted to compete in the